Heritage Meets Global Fashion

Discover collections born from tradition and reimagined for today from emerging talent to the world stage.

From incubator to runway to retail, the UDGN Collective is the platform where emerging talent transforms into global fashion. Our designers begin their journey in the UDGN incubator, refining ideas through mentorship and collaboration, before showcasing their work on the London Fashion Week stage. Now, their collections are available to shop a direct bridge between creative innovation and the global marketplace. The Collective unites 13 designers championing heritage, craft, and innovation. Each collection carries a story: rooted in culture, shaped by identity, and designed for the world. By shopping the UDGN Collective, you’re not only discovering original fashion but also investing in the next generation of global talent redefining what luxury and creativity look like today.

MIDETUSH

Collection: Air and Stripes
This collection explores the interplay between Yoruba cultural heritage and modern urban style, creating garments
that feel both ancient and immediate.

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AYAH

Collection: The Fisherman’s Echo
Drawing from the riverside life of the Niger Delta, this collection reverberates with textures, colours, and silhouettes
that reflect water’s rhythm and the resilience of river communities.

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ZUBERE

Collection: ULO NWAANYi: The Woman’s Homecoming- A celebratory nod to the Igbo bride's ceremonial entrance, this collection embodies joy, elegance, and the strength
of matriarchal lineage through vibrant textiles and structured form.

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PEM

Collection: The Spirit Wears Red
An ode to Idoma women as dancers, mothers, and spiritual leaders this collection celebrates generational
beauty and strength through crimson tones and layered silhouettes.

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