About Ayah

 

 

Ebimobowei Daukoru Ayah — AYAH

Ebimobowei Daukoru Ayah is the creative force behind AYAH, a menswear brand rooted in cultural storytelling and poetic design. Drawing from the quiet strength of riverside life in the Niger Delta, AYAH reimagines masculinity through fluid silhouettes, earthy textures, and ancestral memory.

The brand is known for its thoughtful use of natural fabrics, tie-dye techniques, and symbolic details such as cowrie shells, fishnet overlays, and raw-edged seams. With a design language that balances softness and strength, AYAH offers clothing as meditation—where fashion becomes both a vessel for history and a reflection of identity.

Through the UDGN incubator, Ebimobowei is developing his SS26 collection The Fisherman’s Echo, shaping AYAH into a distinct voice in the evolving landscape of African menswear.