About Mide Tush
Olumide Oyewumi — MIDETUSH
Olumide Oyewumi is the creative force behind MIDETUSH , a contemporary fashion brand rooted in Nigerian heritage and Afrocentric expression. Fusing traditional textiles like Aso-Oke with clean, modern tailoring, MIDETUSH reflects Olumide’s vision for streetwear that carries depth, identity, and edge.
The brand is known for its structured silhouettes, bold bomber jackets, and symbolic detailing that honours culture while speaking to a global audience. Through the UDGN incubator, Olumide is developing his SS26 collection—pushing his design language further and shaping MIDETUSH into a distinct voice within the next generation of African fashion.
